Nick Snelling, co-author of “The Laptop Entepreneur: How to make a living anywhere in the world”, discusses the importance of having a website for your business, as well as how online marketing has become simpler – and better – over the past few years.
One of the best pieces of advice that I was given about writing articles was to never to publish (or send off to an editor!) an article the day that you have written it! This is advice that applies to conventional articles as well as Internet Posts and articles. Why? Because an article always needs [...]
As I have said many times, making a website work for you is all about getting a lot of things right. The Internet is very competitive and there are many knowledgeable web marketeers around who know exactly what they are doing – and who are calculating and ruthless about getting things right. So, from the [...]
So, what are search terms, tags and keywords? Why are all Internet optimisation specialists so obsessed by them and why are they so very important? Well, to some extent, ‘search term’, ‘tag’ and ‘keyword’ are interchangeable descriptions of the same thing as they are all textual ‘sign posts’ that tells Search Engines exactly what the [...]
For many people the word ‘Blog’ is synonymous with unwelcome rubbish – just as Twitter is often (sometimes understandably!) viewed with contempt for its 140 character mini outpourings. Indeed, it is probably fair to say that most ‘serious’ business people would dismiss Blogs without a second’s thought. After all, who really wants to read the [...]
So – what is so important about having the right domain and how can you take advantage of this to enhance your Internet presence? Well, having the ‘right’ domain is important but, like everything on the Net, it is important for several reasons. Firstly, although this is becoming less important than in the past, the [...]
Recently, I tried to obtain a link from a large town hall in Spain. The town hall concerned has a .org PR5 site but, try as I might, they refused to place a link to my site from theirs – despite my site (Culture Spain) being directly relevant to them in a number of ways. [...]
So, what do all publishers (including me at Culture Spain!) want – whether conventional or Internet based)?Well, irrespective of the subject matter, they want ‘copy’ that is unique and original. For the Internet this is particularly important because Google ‘likes’ original and unique information and this is one factor it seems to use when assessing a [...]
I am often appalled by some of the writing I see, almost all of which can be easily improved though the application of a few easy guidelines. If used these can add punch to your writing and enable you to get your message across to your audience – loud and clear. After all, the whole [...]
As I have written before, copy writing for the Internet is different from ‘normal’ writing and this extends even to the title of a Post… This is because for a Post to be effective you need to have the ‘right’ title for optimisation purposes, as well as the ‘right’ title for the reader. So, you need [...]
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