A Survival Guide for Working Across a Shrinking Planet

Kyle Hegarty

An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global, warts and all. Each is a fascinating object lesson the cultural realities and unexpected surprises of modern globalization. Readers will learn:

• Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty
• How a leading American ticket sales and distribution company imploded in its China expansion
• How to navigate the invisible language of cultural misunderstandings
• Cross-cultural communications skills everyone in business needs to know
• The art and science of personality profiling and quick short-cuts to understanding people
• What outsourced call centers can teach us about the future of global communication
• How to find inspiration and innovation in the most unlikely of places