Essentials For Global Business Success
Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively? This book explores the main cultural differences you cannot afford to ignore: 1. Direct and indirect communication styles; 2. The different approaches to hierarchy; 3. The role of silence in communication; and 4. Priority: task or relationship.
Publisher: Zsuzsanna Tungli
Alex von Behr, former Global Chief Customer Officer, Unilever wrote:
A must read for those who want to improve their effectiveness in international business.
Dr. Maury Peiperl, Dean, George Mason University School of Business wrote:
A clear, concise and common sense guide, full of engaging examples.
The Culture Key is the most insightful treatment of cross-cultural management I have read in years.