Lots of people ask me about the launch of The Thinking Tank. ‘How did I feel?’ is the number one question on their list: Excited? Elated? Elevated? Well, if I had to choose another e or two, I’d probably settle upon exhausted and ecstatic all rolled into one great big eek!

So what was there to do? Champagne flutes to deliver to the Arts Centre in Stamford, pack the amp for the mood music – oh and create the playlist for it – remember to bring tea towels, table cloths and J-cloths, don’t forget to collect the guest of honour from the train station, confirm the numbers – and it would probably be a great idea to pack copies of The Thinking Tank as well. Sounds glamorous? Does it heck! Did I care? Not a jot!

It’s certainly not about glamour – although I do confess I bought a new dress – but then I don’t need a book launch to find an excuse for that. And to be fair, when we launched the following week in Holland, there was little more for me to do than turn up and smile (might we possibly need another new dress – something elegant with a continental twist?). So what was the launch really about?

In so many ways it was all about people. People you want to thank for supporting you all the way. People who have put up with endless hours of abandonment in deference to the book, and people who have advised and just been there – the cheerleaders who never allowed you to relinquish the dream.

And of course, it was all about sales. Like a Private View at a gallery, you are hoping against hope that people will like what you have created enough to buy a copy of your work, and of course it doesn’t stop there. You are out there then. Naked. On show. And people are reading your work – commenting, judging, liking, disliking, recommending – or not. So, more than anything, a launch has to be about hope. So I hope, and hope that my work will not disappoint; that there will be something within its pages that will speak to you, resonate and at least make you think. After all, wouldn’t that be why you’d buy yourself a Thinking Tank?



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