The best articles in book marketing and PR curated by the Expat Bookshop.
Marketing is always changing, but one channel remains a steady workhorse for keeping your biggest fans updated on your latest work — email. With social media algorithms constantly changing who sees your posts or videos, email offers consistency and predictability. Here are the top reasons why all authors should be investing in growing their email… Read More Why Email is the Best Marketing Channel for Authors
If you’re planning to launch your book on LinkedIn, this detailed guide walks you through everything you need to do before, during, and after your launch day to maximize impact.
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing.
Discover the ideal book promotion sites for your price range. Brought to you by Reedsy.
As an author, your mailing list is a valuable asset — it’s an audience of readers that you control, interested specifically in you and your books. Offering free content, known as a reader magnet, in exchange for signing up for your mailing list is an effective way to acquire new subscribers. Check out six types of… Read More Reader Magnets to Attract New Email Subscribers
After all the work that goes into writing a book, boiling it down into just a few paragraphs is a daunting task — but a compelling book description can help you intrigue readers and get them hooked enough to buy. In this pick, discover six tips (with examples!) to writing descriptions that draw readers in.
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans.
Giveaways and promotions are a fun way to capture readers’ attention, whether you’re promoting a new launch or trying to build buzz for your backlist. And while a free book makes a great prize, there are tons of unique options for giveaways that can help you drum up excitement with both your existing fans and… Read More Great Prize Ideas for Book Promotion Contests and Giveaways
A well-optimized website can help authors establish their brand, connect with readers, and sell more books. It’s an opportunity to showcase information about you and your writing, as well as invite readers to learn more and keep in touch. So what should authors include on their websites? Check out five things every author should have on their… Read More Things to Include on Your Author Website