Thanks to the rapid rise of TikTok and Clubhouse, as well as new features on existing platforms like Instagram and Twitter, we often hear from authors wondering how many social media platforms they should be using — and who feel like they can’t keep up. But authors don’t need a presence on every social media… Read More Social Media for Authors
All publishers big and small expect authors to do more of their own marketing these days. This means developing a strong online presence with an appealing author site to draw in the crowds and regular engagement with potential readers through blogging and social networking. Here are ideas to get the message out. Expat Bookshop List… Read More Book Marketing Ideas
These days, authors are expected to do a lot more to market their books. But where do you start? Here’s some excellent tips from Smith Publicity and BookBub, two of the best in the business.
Jack Scott is an author, blogger and book producer. Since publishing his evergreen autobiography, Perking the Pansies, in 2011, he has also become something of an expert in the world of social media. Here, Jack shares his top social media tips for authors. More…