The secret lay in the planning. A traditional book launch will take place in a shared venue space where everyone can soak in the atmosphere of excitement and passion for the new book. Conversation bubbles in the background, stray laughter echoes from different huddles, fresh drinks and some strange salmon-y delicacies you’ve never seen before are handed around on plates as everyone prepares for the book reading and goes away later that evening eagerly clutching their signed copies.

The pandemic, obviously, restricts some of this, but the move online also opens up the possibility of transforming your book launch into a truly international event, drawing in friends, family, and curious customers from all over the world. At the end of the day, is there anything more appropriate for the expat community?