Q&A with Simone Torres Costa, Author of Deconstructing Brazil

Jane DeanJane Dean, Editor-in-Chief at Summetime Publishing and Springtime Books, talks to Simone Torres Costa about her latest book,  Deconstructing Brazil, Beyond Carnival, Soccer and Girls and Small Binkinis

Q: Tell us about your book. What is it about? Could you describe it in just a few sentences?

Simone Torres CostaA: The book questions the superficial idea of Brazil and tries to fill the gap by providing important historical events, which shaped our culture but are often forgotten – and ignored – even by Brazilians.

Q: What made you decide to write it?

A: After 16 years living abroad (USA, Sweden, Poland and Italy) I was tired of hearing the stereotypes people have about Brazil. I felt there were key historical events, often ignored, which help explain our current reality. By writing this book I also reassessed my own origins and self-image as a Brazilian.

Q: Why do you think your book needed to be written?

Deconstructing BrazilA: In order to help my clients understand and adapt to the ‘Brazilian way’ of working and living. In my intercultural training and coaching practice, I needed to explain some common Brazilian cultural behaviors to my clients. I had to read my old history books again. I realized I had to research further; there were crucial pieces of information missing which help to clarify the Brazil of today.

Q: Who do you think will read your book? Who would you like to read it? Did you have a target audience in mind before you wrote it?

A: I hope this book is helpful for all foreigners living or doing business in Brazil, as well as for Brazilians living abroad who face stereotypical comments.

Q: What steps have you taken or are planning to take to promote your book? Which methods do you think will work best to meet your target audience?

A: I am currently advertising on Linkedin through articles, videos and post about the topic. I am also an associate in the TCO International network of professionals. I still have to do a lot of work in the Sietar Organizations, Dialogin, in the Brazilian Chambers of Commerce throughout the world and also in the Brazilian embassies.

Q: How did you choose your publisher and method of publishing? Did you do much research did you do before you made your choice? And what made you chose this route?

A: I have previously published another book with Jo Parfitt at Summertime Publishing. I had an excellent experience from the beginning to the end, so felt confident I was in good hands.

Q: What was your biggest challenge once you decided to write your book and how did you overcome it?

A: As I am not a native English speaker, I knew I needed a lot of assistance throughout the process. This was the first time I had written alone, with all the insecurities one could have. I put the book aside many times thinking it would not be interesting to people, so persisting and moving forward was a big challenge

Q: Now you have written your book how has writing it impacted you, your family, your self-esteem or your business?

A: Writing this book has helped tremendously. Putting it out there and exposing your ideas is not easy but very rewarding. For sure my family – my kids especially – and friends were of great support. From a business perspective I had a lot of response to the book within only a few weeks of it being published. People I don’t know wrote to me and told me ‘I bought it, I’m enjoying reading it’, it feels fantastic. I am looking forward to their feedback.

Q: What were the highlights of the writing and publishing process from starting to write your book to it being sent to print?

A: I took about four years to write the book – from the first draft and research – before finally having the courage to show the publisher. But I was convinced Jo would be honest and not accept it for publication if it wasn’t good enough. Writing a book on such a complex topic made me lose track of what it is I wanted to say. I often asked myself ‘Who am I to write this book?’ but I am glad this doubt did not stop me.

Q: If you were to give advice to someone thinking about writing a book similar to yours, what would be your number one tip?

A: Even if you do not believe in yourself, believe in your idea, just keep going.

Follow Simone on:

Website | Twitter | Facebook | Linkedin



Deconstructing Brazil: Springtime Books Latest Release

3daSpringtime Books are pleased to announce the release of Deconstructing Brazil, Beyond Carnival, Soccer and Girls in Small Bikinis from the talented pen of Simone Torres Costa.

“Fascinating probe into the ‘hard to mix’ Brazilian society – from the original Amerindians to the Portuguese colonial masters to the vast number of imported African slaves.”

Geraldine Pace, Director, WorldWork Ltd, worldwork.biz


Coming Soon: Deconstructing Brazil by Simone Torres Costa


Out soon on Springtime Books

Understand the Brazil of today through its multicultural history and interactions. This book transcends stereotypes and will allow you to get to know the real Brazil, thanks to the guidance of a Brazilian interculturalist, psychologist, and executive coach. It is aimed at those who seek a deeper understanding of this rich and complex culture and its impact on personal and professional interactions. An essential tool for anyone living and working in Brazil, or anyone planning to move there.